DealSignals Feature Overview
Overview
DealSignals is an intelligent lead enrichment and prioritization solution that continuously monitors property records for new signs of seller motivation. Instead of relying solely on inbound leads or purchased lists, DealSignals identifies life events and property changes that indicate someone may be more likely to sell, then enriches existing leads and opportunities or creates new leads, and provides skip-traced contact information for new leads so your team can begin outreach faster. DealSignals helps investors focus on the people who are most likely to convert.
Who is DealSignals For?
DealSignals is designed for real estate investment teams that want to prioritize outreach based on seller motivation rather than working static lead lists.
It is especially valuable for:
Acquisition Managers
Inside Sales Agents
Lead Managers
Disposition Teams
Operations Managers
Team Leaders looking to improve follow-up efficiency
Whether you are managing hundreds or thousands of records, DealSignals helps your team spend time on the opportunities most likely to result in a deal.
Why Does DealSignals Matter?
Most CRM databases become less valuable over time as leads go cold or sellers are not ready when first contacted.
DealSignals does not just tell you who may be ready to sell. It helps you reach them faster. By combining real-time seller signals with available skip-traced contact information for new leads, your team can spend less time researching prospects and more time having meaningful conversations with property owners.
Instead of asking:
"Who should we call today?"
DealSignals answers:
"Who became motivated to sell today?"
This allows teams to:
Prioritize high-value opportunities
Re-engage dormant leads at the right time
Reduce wasted outreach
Improve speed-to-lead
Maximize the value of existing CRM data
When Should You Use DealSignals?
When Existing Leads or Opportunities Become More Relevant
Use DealSignals to identify existing records that may deserve renewed attention after a new property event or stress indicator is detected.
Example: An owner said they were not interested eight months ago. A new first up (death notice) and probate filing are later detected. DealSignals enriches the existing record and surfaces it on the Hot List, allowing your team to reconnect when the owner's circumstances may have changed.
When You Need to Prioritize a Large Database
Use DealSignals when your CRM contains more records than your team can realistically contact at once. Intent Scores and Hot Lists help users focus on the properties showing the strongest signs of seller motivation.
Example: Your CRM contains 20,000 leads. Rather than working through the list alphabetically, your team begins with the highest-priority records based on Intent Score and newly detected events.
When You Need to Keep Daily Outreach Organized
Use the Contacted and Snooze actions to keep active lists focused and prevent duplicate or unnecessary outreach.
Example: An agent contacts a property owner who is not ready to sell. The agent marks the record as Contacted and selects Snooze, temporarily removing it from the active queue and creating a follow-up task. If a new stress event occurs before then, the record resurfaces automatically.
When a Qualifying Property Owner Is Not Already in Your CRM
DealSignals may create a new Prospect Lead when a qualifying property does not match an existing Lead or Opportunity.
Example: DealSignals identifies a property with seller-motivation signals that is not already represented in your CRM. It creates a new Lead with available skip-traced contact information, allowing your team to begin calling, texting, emailing, or adding the prospect to an approved outreach process without first researching the owner manually.
Key Features
Real-Time Property Signals
DealSignals monitors properties for life events and distress indicators that often signal increased motivation to sell, including:
First Up (Death Notices)
Eviction
Pre-Foreclosure
Tax Default
Absentee Owner
Probate
Vacant
Default/Lis Pendens
Expired (Stale) Listing
Divorce
Utility Lien
These events can either enrich existing records or create new prospects automatically.
Skip Traced Contact Information
When DealSignals creates a new Prospect record, it automatically includes available skip-traced contact information, helping your team begin outreach without the need for a separate skip tracing service.
Depending on the available data, contact information may include:
Phone numbers
Email addresses
By providing contact information alongside property signals, DealSignals helps reduce manual research and allows acquisition teams to act on new opportunities more quickly.
Revive Existing Opportunities
Instead of letting older leads go stale, DealSignals automatically brings inactive leads and opportunities back into focus when new property activity occurs.
Benefits:
Re-engage previous prospects at the right time
Reduce missed opportunities
Maximize the value of your existing CRM data
Intent Scoring
Every property receives an Intent Score based on the number and significance of detected signals.
Teams can quickly prioritize:
High-intent sellers
Properties with multiple distress indicators
Opportunities most likely to convert
Daily Hot List
The Hot List automatically highlights the highest-priority properties each day.
Users can:
Review the highest intent scores first
Filter by geography, owner, property type, or signal
Begin outreach immediately
This creates a repeatable daily workflow focused on the best opportunities.
Contacted Tracking
A single click marks when outreach has been completed after enrichment.
This enables reporting on:
Speed to first contact
Follow-up performance
Contact rates
Conversion comparisons between contacted and untouched leads
Snooze
When a lead is not ready today, users can Snooze it.
Snoozing:
Removes the record from active Hot Lists
Creates a 30-day follow-up reminder
Automatically resurfaces the record if a new property signal occurs before the reminder
This keeps lists clean without losing visibility into future opportunities.
Smart Organization
DealSignals keeps enriched prospects separate from traditional inbound leads using:
Record Type: Prospect*
Lead Source: DealSignals*
*These are our recommendations. Record type and lead source can be modified to your company’s preference during setup.
This makes it easy to:
Build dedicated list views
Track adoption
Measure conversions
Report on DealSignals performance independently from other lead sources.
Notifications & Alerts
Teams can receive automated notifications for important events such as:
New stress indicators
Auction date updates
These alerts help teams respond faster when seller motivation changes.
Business Benefits
Prioritize the most motivated sellers
Revive dormant opportunities automatically
Improve speed-to-lead
Keep pipelines organized and actionable
Increase follow-up consistency
Drive more conversions from existing CRM data
Build repeatable daily prospecting workflows
Resources
Getting Started with DealSignals
Frequently Asked Questions for DealSignals