Feature Overview
Release Date: April 29, 2026
Direct Mail in Left Main is now fully integrated into the Cadence experience, allowing you to include physical mail as part of a unified, multi-channel outreach strategy.
Powered by PostcardMania, you can design and send branded mail pieces directly from Salesforce, then incorporate them into structured Cadences alongside your other outreach activities. This allows your team to manage all follow-up—from digital to physical touchpoints—within a single, coordinated workflow.
By bringing Direct Mail into Cadences, Left Main helps you stay consistent, reduce manual work, and scale your outreach more effectively.
Who is this for?
Real estate investment teams managing multi-channel outreach
Acquisition teams looking to improve follow-up consistency
Organizations that want to combine digital and physical touchpoints in one workflow
When should they use it?
When building multi-channel Cadences that include physical mail
When you want to stay top of mind with prospects using both digital and offline outreach
When scaling outreach and needing a single system to manage all touchpoints
Key Capabilities
Send Direct Mail as part of a unified Cadence workflow
Design and manage mail templates using the PostcardMania app within Salesforce
Combine Direct Mail with Email, SMS, and Tasks in a structured cadence
Schedule and automate mail delivery alongside other outreach steps
Execute outreach directly from Salesforce without switching tools
Track mail activity alongside other cadence touchpoints
When to Use It
Scenario 1: Multi-Channel Follow-Up Strategy
Build a Cadence that combines calls, texts, and postcards to create a consistent and coordinated outreach sequence.
Scenario 2: Long-Term Nurture
Use periodic Direct Mail within Cadences to stay in front of leads over time without relying only on digital communication.
Scenario 3: Re-Engaging Cold Leads
Add Direct Mail to reach prospects who are no longer responding to calls or messages.
Scenario 4: Scaling Outreach Across Teams
Standardize outreach by using Cadence templates that include Direct Mail, allowing your team to execute campaigns consistently at scale.
Resources
Getting Started with PostcardMania Direct Mail